OPTICIAN, SOUTH KENSINGTON, LONDON
The design sets a focal point in the main retail area focussing all the project around it.
This point becomes the centre of an iris for an eye-shaped table which encompasses the till and the first customer service area at the entrance of the shop.
The stylized eye shape is confirmed in both main exposition areas, and in two additional display boards which have been integrated into the pillars close to the shop front.
The chosen materials are wood, leather and glass, the colour palette is based on black, gold and cream to stir a sense of luxury, elegance and transparency.